Section 1: Post crisis management of a furniture enterprise Target audience: heads and top management of furniture enterprises.
Overview of the Russian furniture market in 2009-2010.
Management wars and innovations. Supposal of management revolutions being the reasons for the world crises.
Forecast on the future economic situation in Russia. What are we to expect?
East vs. West. Competition with the companies of South-Eastern region. What can we learn from them?
Crisis overcoming experience of western companies. Furniture enterprise productivity increase.
How will the proposed rates increase affect furniture companies?
Staff training as an opportunity to improve competitiveness under the post crisis circumstances. List and technologies of European educational programmes.
Technoparks and special economic zones.
Legal regulation of industrial safety and labour protection at a furniture enterprise.
Section 2: Design and technologies of furniture production. Up-to-date Target audience: Furniture producers, technologists, design bureaus, free designers.
Trends of the world furniture design 2010.
Realities of Russian furniture business. What does a foreign designer face being employed by a Russian company?
Counter opinion. Experience of inviting foreign designers by the Russian companies. Pricing principles and working techniques with foreign designers in Russia.
Switch from era of decorative design to the era of functional design. Efficient design as the first stage of successful sales.
Design education in Russia and abroad. Drive for development.
Competitiveness improvement for the account of usage of innovative materials and components.
Partneriat for small and medium business enterprises. Regional interaction and cooperation
Section 3. Retail: Russian and foreign experience. Problems and opportunities Target audience: heads of commercial furniture companies, sales and marketing departments.
Development dynamics of furniture retail in Russia within the post crisis period.
Development of own trading networks or interaction with the existing ones. Theory and practice.
Prospects and problems on the way of creation of Association of trading companies in the furniture industry.
Retail technologies in entering foreign markets. Opportunities and obstacles.
Net sales – outstanding opportunities. Sales over the Internet for a furniture company.
Trends and peculiarities of the Russian purchasing mentality within the post crisis period.
European retail experience basing on the practical examples of western companies.
Modern tools and know-how in marketing. Worldwide experience.
Trading network kika: a year later. Practical experience of entering the Russian market.
