Section 1: Post crisis management of a furniture enterpriseTarget audience: heads and top management of furniture enterprises.
- Overview of the Russian furniture market in 2009-2010.
- Management wars and innovations. Supposal of management revolutions being the reasons for the world crises.
- Forecast on the future economic situation in Russia. What are we to expect?
- East vs. West. Competition with the companies of South-Eastern region. What can we learn from them?
- Crisis overcoming experience of western companies. Furniture enterprise productivity increase.
- How will the proposed rates increase affect furniture companies?
- Staff training as an opportunity to improve competitiveness under the post crisis circumstances. List and technologies of European educational programmes.
- Technoparks and special economic zones.
- Legal regulation of industrial safety and labour protection at a furniture enterprise.
Section 2: Design and technologies of furniture production. Up-to-dateTarget audience: Furniture producers, technologists, design bureaus, free designers.
- Trends of the world furniture design 2010.
- Realities of Russian furniture business. What does a foreign designer face being employed by a Russian company?
- Counter opinion. Experience of inviting foreign designers by the Russian companies. Pricing principles and working techniques with foreign designers in Russia.
- Switch from era of decorative design to the era of functional design. Efficient design as the first stage of successful sales.
- Design education in Russia and abroad. Drive for development.
- Competitiveness improvement for the account of usage of innovative materials and components.
Partneriat for small and medium business enterprises. Regional interaction and cooperation Section 3. Retail: Russian and foreign experience. Problems and opportunitiesTarget audience: heads of commercial furniture companies, sales and marketing departments.
- Development dynamics of furniture retail in Russia within the post crisis period.
- Development of own trading networks or interaction with the existing ones. Theory and practice.
- Prospects and problems on the way of creation of Association of trading companies in the furniture industry.
- Retail technologies in entering foreign markets. Opportunities and obstacles.
- Net sales – outstanding opportunities. Sales over the Internet for a furniture company.
- Trends and peculiarities of the Russian purchasing mentality within the post crisis period.
- European retail experience basing on the practical examples of western companies.
- Modern tools and know-how in marketing. Worldwide experience.
- Trading network kika: a year later. Practical experience of entering the Russian market.
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