The conference “Design as a Tool of the XXI Century” took place today in the central exhibition centre “Expocentre” within the framework of the II Moscow International Furniture Industry Congress.

The conference was organized by the Publishing House “SPB Noosphere“ and the Lumiknows Company.

Not only Russian but also foreign designers participated in the conference, including Elmar Shuler, Vice-president of the red dot (Germany), Bruce Faifield, Director of the Design Continuum (Italy), Richard Barret, Head of the industrial design program (Great Britain), Paola Govoni, Editor-in-chief of the “World Furniture” magazine (Italy).

So who are the consumers and how should a design-study be conducted? How much money do the leading furniture producers invest into design? How do they create the hits of the world furniture industry? These are just a few questions that the conference participants got the answers to.
John Bolt, professor and founder of the Product First Company (Great Britain), gave a master class during which he told the conference participants about the creation of the ideal design-briefs for the furniture industry.

Special interest was aroused by the round table “The Design Today: from Tactic Tasks to Solving the Strategic Problems of Business”, during which there was an interesting dialogue between the representatives of the leading Russian furniture market companies and foreign specialists.

The work will continue the next day, on November 14: the conference participants will be able to receive individual consulting from foreign specialists.