November 12, Monday
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| 10.00–18.00 |
CONFERENCE 1
MARKETING IN THE FURNITURE INDUSTRY:
KEY TRENDS AND COMPETITIVE INNOVATIONS
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Pavilion 7.
Conference Hall |
| 10.00–10.20 |
Opening ceremony of MIFIC |
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| 10.20–12.00 |
Session 1: Strategic Approach as a Key Tool of Minimizing the Gap Between Routine and a Dream
- Marketing communications strategies
- Key trends that define development of the furniture industry
- Strategies of competitive struggle in the furniture market
Speakers
Andrey Ulianovski (Russia), Head of Higher School of Marketing Communications, author of books on marketing and advertising
Paola Govoni (Italy), Editor-in-chief, World Furniture magazine
Natalia Skudnova (Russia), Head of Consulting Company
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Pavilion 1.
Hall Ñ |
| 12.00–14.30 |
Session 2: Customer Values Turning into Manufacturer’s Gold-Value Reserves
- Customer values and services in the furniture industry
- Design in the furniture industry – from idea to manufacture. Results of the first Russian research on the role of design in the furniture industry
- Furniture industry from the viewpoint of western brands. Why Russian furniture manufacturers and dealers should create their own brands
- Legal defense of competitive advantages as defense of intellectual property
- IT technologies in the promotion of furniture
Speakers
Anna Razumovskaya (Russia), General Director, the AR-GO Company
Maria Stashenko (Russia), Member of Design Management Institute (Boston, USA), Lecturer at the British Higher School of Design (Moscow), Director of Industrial Design Centre Organica Industrial
Brian P. Kean (Russia), Creative Director, SPN Ogilvy Public Relations
Vadim Uskov (Russia), Uskov and Partners, Patent Agent of the Russian Federation
Svetlana Pavlova (Russia), Head of Corporate Client Department, ZAO Internet-Projects
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| 14.30–15.30 |
Lunch
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Pavilion 7.
ZOW restaurant
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| 15.30–18.00 |
Session 3: Retail – Distributor – Dealer: a Network for the Customer
- Furniture retail: development of the retail network in the Russian Federation
- Russian furniture manufacturers’ experience in creating of sales channels
- Distributor loyalty management
- Promotion of a regional furniture company
- Customer-oriented service: research in the furniture market
Speakers
Yelena Glazyrina (Russia), Senior Analyst of Consulting Department, RosBusinessConsulting
Anton Luchin (Russia), General Director, Furniture Factory Plaza
Daria Ivanova (Russia), Head of Industrial Marketing Department, WorkLine Group
Yana Milovanova (Russia), Editor-in-chief, Industrial Marketing Magazine, Image Media Publishing House
Viktoriya Kurachyova (Russia), General Director, Avilir Company
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| 12.00 |
Opening ceremony of Mebel 2007 |
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| 14.30 |
Opening ceremony of ZOW Moscow 2007 |
Pavilion 7.
Lower level |
| 10.00–18.00 |
CONFERENCE 4
TEKNODREV FURNITURE: TECHNOLOGY AND EQUIPMENT FOR FURNITURE MANUFACTURE |
Pavilion 8.
Conference Hall
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| 10.00–11.30 |
Session 1: Technology, Equipment and Materials for Upholstered Furniture Manufacture
- Analysis of consumer demand in the Russian furniture market
- Materials for upholstered furniture manufacture: a problem of choice
- Technology and equipment for upholstered furniture manufacture at plants with various production volume
Speakers
Anatoliy Chubinskiy (Russia), PhD, Professor of St Petersburg Forestry Technical Academy
Natalia Makarova (Russia), Chairperson of the Board of Directors, Leathertouch Company
Valentina Orlova (Russia), PhD, Technologist, NeoDecor Company |
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| 11.30–13.00 |
Session 2: Technology, Equipment and Materials for Cabinet Furniture Manufacture
- Ways and methods of use of natural veneer in the cabinet furniture manufacture
- How to choose woodworking equipment
- Advanced cutting technologies in the furniture manufacture
- Processing technologies for wood chip board with honeycomb filler
- Advantages of decorative sandwich laminate in the modern furniture manufacture: technical, economical and designer aspects
Speakers
Dmitriy Gerasimov (Russia), Expert of Sales Department, Global Edge
Irina Sivkova (Russia), Editor-in-chief, Mebelshchik (Furniture Manufacturer) magazine
Paul Weber (Germany), Head of Export and Technical Expert for Eastern Europe and CIS Countries, Wilhelm Altendorf GmbH + Co. KG
Sergey Pleshkov (Russia), General Director, Russian office of IMA GmbH
Prof. Leonid Barash (Russia), Slotex, Deputy Director General
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| 13.00–14.00 |
Lunch |
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| 14.00–15.00 |
Session 2 (continues): Technology, Equipment and Materials for Cabinet Furniture Manufacture
- Modern technologies and equipment for furniture production from solid wood
- Several aspects of efficiency enhancement for furniture manufactures
- Furniture technoparks: problems and perspectives
Speakers
Johan. Schnel (Germany), Deputy Director of Sales, Weinig Group in Eastern Europe
Anatoliy Shtembakh (Russia), PhD, Director of Sales, Faeton Company
Marina Lebedeva (Russia), General Director, Union of Furniture and Woodworking Industry of North-West Russia
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| 15.00–17.00 |
Session 3: Quality Control at Furniture Manufacturers
- Technical control
- Problems of quality management at the First Furniture Factory
- Introduction and certification of control management system MS ISO 9001:2000 as a requirement for the successful furniture manufacture
- Creating and functioning of the quality management at furniture manufacturers
- 2020 software
Speakers
Svetlana Krzhizhanovskaya (Russia), Vice-President, Association of Furniture and Woodworking Enterprises of Russia
Irina Batyreva (Russia), PhD, Lecturer at St. Petersburg Forestry Technical Academy
Alexandr Yukhov (Russia), Expert, Russian Register – Baltic Inspection Company
Vladimir Sinitsyn (Russia), Executive Director, First Furniture Factory
Dieter Koenig, 2020 Technologies GmbH
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| 10.00–17.00 |
MATCH MAKING
Personal communication and business contact exchange
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Pavilion 7.
Lower level
At exhibition ZOW |
| 10.00–17.00 |
CONSULTATION CENTRE
Personal consultations of specialists and speakers
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Pavilion 7.
Lower level
At exhibition ZOW |
| 19.00–21.00 |
Reception for participants of MIFIC and ZOW Moscow |
Restaurant “Russian”, Mezhdunarodnaya Hotel |
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November 13, Tuesday
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| 10.00–13.00 |
CONFERENCE 2
FURNITURE INDUSTRY: COMPONENTS, MATERIALS AND FITTINGS FOR FURNITURE MANUFACTURE
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Pavilion 7.
Conference Hall |
| 10.00–11.00 |
Session 1: Modern Technologies of Surface Processing
- Varnish coating of MDF components with water or powder lacquers
- Direct digital printing on edge strips
Speaker
Ingrid Fuchs (Germany), IHD
Markus Kostenbader (Germany), Homag AG
Sergey Mishkin (Russia), Homag AG
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Pavilion 7.
Conference Hall |
| 11.00–13.00 |
Session 2: Lightweight Construction in the Furniture Industry – Tendency or Fashion?
- Honeycomb panels: opportunities, trends and use
- Lightbrus equipment
- Furniture fittings and components for honeycomb panels
Speakers
Svetlana Osipova (Russian), Slotex
Markus Kostenbader (Germany), Homag AG
Tobias Donk (Germany), Hettich
Pavel Smolin (Russia), Rehau |
Pavilion 7.
Conference Hall
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| 13.30–14.30 |
Lunch
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Pavilion 7.
ZOW restaurant
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| 13.30–18.00 |
Seminar Innovative Solutions for Furniture Manufacturers by REHAU |
Pavilion 7.
Conference Hall |
| 10.00-18.00 |
CONFERENCE 3
DESIGN AS A BUSINESS TOOL OF THE 21 CENTURY
|
Pavilion 1.
Hall À |
| 10.00–13.30 |
Session 1: Design Research in the Furniture Industry
- Design Research at the "Fuzzy Front End of Innovation"
- Creating a Perfect Design Brief Furniture
- Interactive Workshop
- Knowing What Matters
- World furniture outlook
- Applying The Tools of Design Innovation to Furniture Design
- Introduction to Empathic Design Research: Possibilities for Furniture Design
Speakers
Ekaterina Khramkova (Russia), Lumiknows, Director
Elmar Shueller, (Germany), red dot, Vice-President
Bruce Fifield (Italy), DesignContinuum Milan, Director
Paolà Govoni (Italy), Partner CSIL Milano, Editor-in-chief, World Furniture. International Markets Review Magazine
Prof. John Boult (UK), Productfirst, Director
Richard Barrett (UK), Programme Leader: MA Design Faculty for the Creative & Cultural Industries
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13.30–14.30
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Lunch
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Pavilion 7.
ZOW restaurant
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| 14.30–16.00 |
Session 2: Interactive Workshop
Creating a Perfect Furniture Design Brief
Facilitated by Prof. John Boult (UK), Productfirst, Director
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| 16.00–18.00 |
Session 3: Round Table Discussion
Design Today: from Performing Tactical Tasks to Solving Strategic Issues of Businesses
Facilitator
Ekaterina Khramkova, (Russia), PhD, MA, Expert of the Industrial Design Committee by the Ministry of Economic Development, Coordinator for red dot Design Concept in Russia, British Higher British School of Art and Design, Lumiknows, Director
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November 14, Wednesday
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| 10.00–17.00 |
MATCH MAKING
Personal communication and business contact exchange
|
Pavilion 7.
Lower level
At exhibition ZOW
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| 10.00–17.00 |
CONSULTATION CENTRE
Personal consultations of specialists and speakers |
Pavilion 7.
Lower level
At exhibition ZOW |
